Skip directly to Accessibility Notice

Trends with Benefits #81: “Alexa, Differentiate My Brand” with Emily Binder

August 02, 2022

Listen Time 35:50 MIN

Ed chats with Emily Binder, Founder of WealthVoice, about the growth of voice marketing, how financial advisors can differentiate their brand, and ways to create impactful content.

What is a “hands-free homepage”? Amazon Alexa and Google Home are touted for their ease of use, but have you ever considered their value from a branding perspective? These voice assistant devices offer another touchpoint for brands to connect with consumers in their own home.

I meet with Emily Binder, Founder of WealthVoice, to learn about voice marketing and the unique opportunity for financial advisors in this space. We discuss ways to create impactful content and how to make your brand stand out to clients.

Show Notes:

6:32 Marketing and Branding in the Subconscious

10:42 How Should an Advisor Think About Their Brand?

11:59 Brand Touchpoints

12:50 Voice Experiences

17:25 Creating Impactful Content

24:48 The Hands-free Homepage

26:24 Negotiating Salaries for Women

29:35 Long-term Trend

Trend or Fad

Listen for Emily’s view on QR codes, TikTok influencers, the creator economy, and user-generated content.

Follow Ed Lopez @thatEdLopez on Twitter.

You can listen and subscribe to this podcast on Apple Podcasts, Spotify, Stitcher, SoundCloud, and YouTube.

To receive more Trends with Benefits insights, sign up in our subscription center.


Please note that VanEck may offer investments products that invest in the asset class(es) or industries included in this video.

The views and opinions expressed are those of the speaker and are current as of the video’s posting date, and are not necessarily those of VanEck or its employees. Video commentaries are general in nature and should not be construed as investment advice. References to specific securities and their issuers or sectors are for illustrative purposes only. This is not an offer to buy or sell, or a recommendation to buy or sell any of the securities/financial instruments mentioned herein. The information presented does not involve the rendering of personalized investment, financial, legal, or tax advice. Certain statements contained herein may constitute projections, forecasts and other forward looking statements, which do not reflect actual results, are valid as of the date of this communication and subject to change without notice. Information provided by third party sources are believed to be reliable and have not been independently verified for accuracy or completeness and cannot be guaranteed. VanEck does not guarantee the accuracy of third party data. The information herein represents the opinion of the author(s), but not necessarily those of VanEck.

Sustainable Investing Considerations: Sustainable investing strategies aim to consider and in some instances integrate the analysis of environmental, social and governance (ESG) factors into the investment process and portfolio. Strategies across geographies and styles approach ESG analysis and incorporate the findings in a variety of ways. Incorporating ESG factors or Sustainable Investing considerations may inhibit the portfolio manager’s ability to participate in certain investment opportunities that otherwise would be consistent with its investment objective and other principal investment strategies.

Investing in cryptocurrencies comes with a number of risks, including volatile market price swings or flash crashes, market manipulation, and cybersecurity risks. In addition, cryptocurrency markets and exchanges are not regulated with the same controls or customer protections available in equity, option, futures, or foreign exchange investing. There is no assurance that a person who accepts a cryptocurrency as payment today will continue to do so in the future.

Investments in commodities can be very volatile and direct investment in these markets can be very risky, especially for inexperienced investors.

There are inherent risks with equity investing. These risks include, but are not limited to stock market, manager, or investment style. Stock markets tend to move in cycles, with periods of rising prices and periods of falling prices.

There are inherent risks with fixed income investing. These risks may include interest rate, call, credit, market, inflation, government policy, liquidity, or junk bond. When interest rates rise, bond prices fall. This risk is heightened with investments in longer duration fixed-income securities and during periods when prevailing interest rates are low or negative.

An asset allocation program cannot guarantee profits. Loss of principle is possible. Diversification and asset allocation do not assure a profit nor protect against loss.

All investing is subject to risk, including the possible loss of the money you invest. As with any investment strategy, there is no guarantee that investment objectives will be met and investors may lose money. Diversification does not ensure a profit or protect against a loss in a declining market. Past performance is no guarantee of future performance.

No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission of Van Eck Associates Corporation.

©️ Van Eck Securities Corporation, Distributor, a wholly owned subsidiary of Van Eck Associates Corporation.

Van Eck Associates Corporation
666 Third Avenue, New York, NY 10017